If you are looking for hosting companies, you probably already know the importance of guarantees. You really have no business locking in a deal with a hosting company that is going to perform part of the time.

Even if a company would say that they would be able to make your website visible 90% of the time, that is not good enough. You are going to end up in a situation where you’re going to be a day late and a buck short. That is not acceptable.

Even if they were to say that they can deliver 95%, that is still too bad. You’re still 5% short of your destination. Nothing short of 100% is going to do.

Now, you’re probably scratching your head. In fact, you may be even chuckling or laughing out loud because you know and I know that the world is imperfect. There is no such thing as 100%, and that’s precisely my point. When you shoot for 100%, percent and you know you will put in the right amount of work, effort and focus to get as close as possible. That is your standard.

So, even if you come in at 99%, you have come very close and, for all intents and purposes, you are already at 100%. However, if you set your standard at 90%, don’t be surprised if you put in 70%. Do you see how this works?

The same applies to SEO and, unfortunately, a lot of New Zealand companies are very relaxed as to their choice of search engine optimization consultants and marketing firms. This really is too bad because, ultimately, it becomes a simple selection process based on one factor and one factor alone.

I am, of course, talking about the price. While the price of SEO services is definitely important and should play a role in the overall selection process, it should not be the main determinant of your decision because if it is, time and time again, you will come up short.

You have to understand that when somebody offers you a service for $100, which you know is normally worth $1,000 that person somehow, some way at some time will cut some corners. It’s not a question of if but when because that person really doesn’t have any choice.

If a service is worth $1,000 and somebody offers it to you for $100, you know that you are going to be getting a cheap, degraded and oftentimes fatally flawed of the service you’re looking for. There will be shortcuts taken.

Unfortunately, the contractor is not the one who’s going to be paying the price. They’ve already taken your money. They’re gone. It’s you who has to live with the consequences of your decision to buy based on price, and I’m sorry to report but nine times out of them, this ends badly.

They may have even ended up using all sorts of black-hat or borderline illegal techniques to get you ranked. I’m telling you those high rankings have the shelf life of a sugar rush. If you eat a spoonful of sugar, you get this nice bump but, after a while, you crash.

The same takes place as far as your search engine rankings are concerned. You need to find the right partner. You need to find a partner that uses 100% ethical practices as far as SEO is concerned. You need a partner that has a tried-and-proven track record of producing success. In other words, you need results-guaranteed SEO services in New Zealand. Nothing short of this will come to any good.

This doesn’t mean that you’re going to have to pay through the nose. Many results-guaranteed SEO services in New Zealand are actually quite affordable. So, don’t let price be your number one driver. Focus instead on the quality.

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